Electioneering in Tamil Nadu: Exploring Some Unsung Issues | P. Sakthivel

Introduction

Tamil Nadu is heading towards a single-phase poll for its State Legislative Assembly on 23rd April 2026, with four major fronts in the fray: one led by the DMK, another by the AIADMK-BJP alliance, the NTK, and the newly formed TVK led by Joseph Vijay. In the absence of the Dravidian stalwarts, M. Karunanidhi and J. Jayalalithaa, the DMK and AIADMK are reaching out to voters through both conventional and modern campaign methods, including rallies, street meetings, roadshows, and the robust use of social media by creating AI-generated videos, photos, memes etc. Following the Special Intensive Revision (SIR), the State